In previous chapters we reviewed the beneficial effects of the Dead Sea raw materials on the skin and the fact that their unique healing and beautifying powers have been recognized since ancient times. Cleopatra, considered the most beautiful woman in the world, went to great expense to contain exclusive rights over the area. At her command, pharmaceutical and cosmetic factories were built. Their remains can still be seen today at Ein Bokek.

Following in the tradition of ancient times, Sea of Life Corporation modern plants now manufacture cosmetics and skin-care products based on the nutrients extracted from the Dead Sea. Scientists at these plants have developed lines of mineral-rich products, which are exported all over the world.

The use of Dead Sea Bath Salts at home is an effective way to relax and absorb minerals of the Dead Sea. Research has proven the efficiency of Dead Sea Bath Salts in alleviating skin diseases such as psoriasis and treatment can be administered at home by using about 2.2 lbs for each bath. It is also highly beneficial for relieving muscle tension or for simply relaxing and enjoying a rejuvenating experience.

The uniqueness of Dead Sea cosmetics products lies in the key ingredient – mineral mud. Dead Sea mud can either be applied to the entire body or just parts and is also popular as a facial mud mask. Professor Zalmanovitch, a leading American dermatologist, tested the Dead Sea mud masks on thirty women of different age groups and varying skin tones. He found the facial mud masks stimulating, tightening, cleansing and invigorating, leaving the skin with a refreshing glow.

The mud’s remarkable absorbency reaches deep into the pores, thoroughly cleansing and removing grime, which impedes the nourishing process.

Through reverse osmosis, minerals from the mud nourish the skin and restore its vitality. The mineral action also works to tighten the pores, helping skin to look and feel its best. Superfine grains allow for easy application, even coverage and easy removal. Facial mud masks come in various strengths of mud and salinity, making them suitable for different skin types including oily, normal and dry skins.

The stimulating effect of the mud is so powerful that it should be used gradually until the skin becomes accustomed to the active ingredients. Mud masks for oily skins should be used for up to three times a week, for normal skins twice a week and for dry skins just once a week. An expert should be consulted as to the suitability of masks for each skin type. Dead Sea mud can be used in the convenience of one’s home for the relief of various aches and pains. It can be applied heated to relieve pain caused by joint inflammation and for easing morning stiffness. The mud is excellent for softening scaly, dry parts of the body, such as knees and elbows and it is also highly effective for various skin and scalp problems. Used on the scalp, it helps thicken roots, enhancing renewed growth.

Shampoos produced from the minerals of the Dead Sea, condition, cleanse and refresh hair and scalp and are available for dry/normal of oily hair types. There is also a special anti-dandruff shampoo containing unique ingredients from the Dead Sea.

Other products include cleansers, nourishing cream, moisturizers, foot cream, hand cream, eye make-up remover, skin toners, astringents, face wash, bath and shower gel, body and massage lotion, removable facial mud mask (patented by the Sea of Life Corporation), mud soaps.