Philosophy
Vision
Dead Sea
Staff
Where we are
     

Sea of Life™ is an example of a brighter future for the long-troubled Middle East, where people work together to build a better world for their children and their children’s children.
We say this because our company was born through unprecedented cooperation by peace-loving business people in Israel and Jordan soon after the historic Peace Treaty signed by King Hussein of Jordan and the Israeli Warrior for Peace, Yitzhak Rabin, to share in the unlimited resources stored within the Sea of Life™ thereby enabling everyone to benefit.
Based on this vision, Sea of Life™ utilizes the unparalleled concentrations of life-enhancing minerals contained within the mud, salt and water of the Sea of Life™ and applies innovative ideas and formulations to transform them into wonderful health and beauty products.
Our aim is to deliver these products to the peoples of the World at the best possible quality/price ratio.
Our reasons are twofold: Firstly, we want to give our customers value for money. Secondly, we are committed to investing the majority of the profits earned from our global activities into Peace Ventures, which we plan to establish first in the Middle East and then the World at large.
Why? The answer is simple. We at Sea of Life™ have decided to do what we can to foster Peace in our World.

We feel certain that we can best facilitate Peace in the Middle East, by setting up Joint Ventures between erstwhile enemies so as to build the strong, interdependent economic foundations necessary for any peace that is lasting and durable.